Strategic Meta Ads management for ecommerce brands, service companies, and digital product teams. We go beyond the monthly report: when growth stalls, we find the constraint—in the creative, offer, customer journey, or pricing.
A few lines are enough — we reply within 24 hours.
We go deep on one thing: Meta Ads and the strategy around them.
All dollar amounts are in USD. Converted at a fixed 25 CZK = $1.
One platform, four ways to work together. Every one of them leads to the same goal: campaigns that generate profitable growth.
End-to-end campaign management: strategy, execution, creative testing, and scaling. We take responsibility for outcomes, not hours logged. When performance hits a ceiling, we bring the next move instead of waiting for instructions.
Discuss campaign managementWe review your Meta account, measurement, and customer journey to show where budget is being wasted and where there is room to grow. You leave with a concrete plan — whether we execute it or your team does.
Request an auditFor founders and in-house teams that want to keep execution internal. We build the Meta Ads strategy, account structure, and a way to measure results so your team knows what to do and why.
Book a consultationOur deepest engagement for companies with a lot in motion: new products, new markets, and in-person events. We join the planning table and translate business moves into campaigns that support them. Capacity is intentionally limited.
Discuss a partnershipPricing, offers, landing-page structure? We address them whenever they determine campaign performance. We bring the recommendation; execution can stay with you or your existing partners.
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Performance is stuck at a number nobody can break through. Your current manager maintains rather than experiments — and answers every growth question with more budget. We answer with a diagnosis and a plan.
Ecommerce · ScalingA new product, a new campaign, entry into another market, or an in-person event. These are the situations where launching ads is not enough. We help shape the move and translate it into campaigns that support the business case.
Launches · New markets · EventsSpend and complexity keep growing, but the quality of the work does not. You need a team that can carry the strategy, numbers, and execution without waiting for a task list.
Growing companies · Larger budgetsDid one of these sound familiar? Then we should talk.
Let's talk
Every account decision faces one question: will it improve the outcome? Our reports do not merely explain what happened. They explain what we will do next and why.
More budget rarely fixes a stalled campaign. We look one layer up — at the offer, pricing, or customer journey — and return with a concrete solution, not another list of questions.
We take on fewer clients than we could and give every one a senior team. No handoff to account managers and no universal template. Depth is why clients come to us.
Meta's Advantage+ tools automate targeting, bidding, and budget allocation. We focus on what we can improve: the ads people see and the conversion data the system learns from.
We spend time in the parts of Meta most marketers never see: Engineering at Meta, AI at Meta, and Meta for Developers. We study how the system selects and evaluates ads, then turn that knowledge into account decisions.
We study the other side just as carefully: reviews, Reddit, forums, and social media. Our ad openings draw on the words people use to describe their problem. The creative sounds like the customer, not the marketer.
We test different messages and concepts, rather than only small variations of a winning ad. We test thousands of ad variations every year, and each test starts with a hypothesis.
No anonymous charts. Real people willing to put their names behind the work.
Translated from Czech.In several of the months we worked together, we halved ad spend as a share of revenue while keeping the same year-over-year budget. I can confidently recommend Jan to anyone looking for a reliable online marketing partner.
Translated from Czech.Jan is the kind of person you want to let into the inner workings of your team and business. If you want to entrust someone with your performance marketing, call him. You will get excellent service — and then some. 11/10.
Translated from Czech.Jan knows exactly what he is doing — he significantly improved results in the very first month of our engagement.
Translated from Czech.He can think across the entire business, which is a major advantage over the competition.
“He's super detail-oriented, really knows the platform inside out. A reliable and thoughtful partner.”
Nobody can see inside the black box. That is why we use a compass. Every ad is a deliberate decision across five axes, not a random idea.
The message we lead with: a customer problem, evidence, a specific offer, identity, or education.
The ad format: a single image, a carousel, or video. We test efficiently and put more budget behind what works.
How it looks and sounds: tone, pace, and setting, from informal creator videos to polished product visuals.
Where someone is in the journey. A person who does not yet feel the problem needs a different ad than someone weighing options.
Who should recognize themselves in the ad. Its people, language, and situations help Meta match it with a relevant audience.
We change one axis and hold the others steady, making results readable and winners scalable. We track creative fatigue and audience saturation so new concepts are ready before performance drops. Compass 5 is the system every creative passes through.
Strategy, performance, project management, and creative at one table — with no account managers between you and the people doing the work. We stay intentionally small because complex challenges require depth, and depth does not scale through volume.
Tell us where you are now: what you sell, how your campaigns are performing, and what is coming next. We will respond with a concrete perspective, not a sales deck.
You are writing to a real person. Jan replies, not a form bot.
